With a world reliant on cars, we all yearn for good parking experiences. If you count how many times you park in a day, you’ll be shocked to find out it can be up to ten times at day! That’s why organisations need to work hard to make parking convenient, seamless and hassle-free.
In this blog, we explore 20 reasons why customers expect good parking experiences. This can easily be used as a checklist for your organisation when evaluated how well you are doing in this space.
Here are the 20 reasons:
- Proximity – Customers want to park close to their destination, it saves times and it is satisfying knowing your transport home is close by.
- Convenience – It needs to be easy – full-stop! If people can get to your restaurant, shopping centre or place more easily they will be more willing to use you.
- Customer Service – A friendly and helpful team can make carparking far more appealing. Adding extra services like Valet Parking can greatly enhance experiences.
- Signage – Well planned signage that is clear, concise and helpful is fundamental to a good carpark.
- Access and Egress – If it is easy to get in and out parking is far more appealing.
- Affordability – Pricing parking reasonably is key to getting people to use it.
- Comfort – Is your carpark welcoming and appealing?
- Reliability – Ensuring there is parking availability for users is critical.
- People Safety – People drive to get to their destinations safely, so carparks need to deliver on safety. Simple things like good lighting is really important.
- Saves time – Accessing, finding a car parking spot and exiting needs to be seamless to make it as quick as possible. Valet Parking can increase efficiency by adding this service that saves precious time.
- Environmentally friendly – People already feel the guilt of driving, but anything to enhance the sustainable features of your carpark and its operations is important.
- Easy payment – Making the payment process simple, hassle-free and seamless is key to customer satisfaction.
- Cleanliness – Often carparks leave the first and last impressions, so don’t forget to have a clean carpark.
- Technology – Any technology that improves the customer experience is worth investing in from carpark guidance, to ticketless parking to changeable wayfinding signage.
- Accessibility – This is a must for any persons with a disability, or people with prams or trolleys.
- Design and Aesthetics – Often carparks are last thoughts but are so critical to a customer’s journey with your brand or place. Think murals, colour, and place-making.
- It’s part of your brand experience – Your carpark should align to the values and level of quality you portray with your brand. Customers expect a certain quality with some brands, and valet services and add that luxury experience.
- Vehicle Safety – Knowing your possession is safe and protected is important for customers – especially if it is one of their prized possessions!
- Comfort – Customers crave seamless experiences more than ever, so having a comfortable experience with your carpark is really critical to making a good impression.
- Brand Loyalty – Customers talk about bad parking, make yours good and customers will keep coming – and tell their friends!
At First Class Valet, we are the experts in valet parking so give us a call 1300 1 VALET if you would like to see how valet parking can add value to your site or contact us today here
